.Manly Bands is actually a direct-to-consumer homeowner of men's bands. The business introduced in 2016 after John Ruggiero, the founder along with his partner Michelle, could not find a suitable wedding event band.This is actually Ruggiero's 2nd look on the podcast. In April 2021, our team explained the provider's founding, distinct band components, and also much more. Since then, Manly Bands has obtained its producer. The creation of rings coming from, claim, Jack Daniel's scotch gun barrels or Fender guitar strands creates engaging video, states Ruggiero, excellent for narration on social media sites as well as elsewhere.The entire audio of our talk is inserted listed below. The transcript is actually modified for length and clearness.Eric Bandholz: Offer our company a rundown of what you carry out.John Ruggiero: My better half, Michelle, and also I started an on-line ring business called Manly Bands in 2016 to deal with a concern of wedding bands for guys. Our experts were actually just gotten married to. I possess large hands and also could not discover a ring that I liked that was certainly not overpriced. My options were buying from a directory or even having something personalized.I ended up acquiring from a site. The band got here in a level mailer, without any container or customer service. It was actually a horrible knowledge through today's ecommerce standards.Our company received gotten married to, relocated to Florida, and required a work. Our company told our own selves, "Our team're both entrepreneurs. Why do not our team generate our very own service?" We reviewed the kinds of concerns our company will observed and also just how to solve all of them. My ring adventure appeared, as well as our experts opted to make an effort to handle it for various other fellas.Our target when our team started was to pay rental payment. Our team assumed creating a married couple many thousand bucks a month coming from this would certainly be actually great. Our experts considered it a way of life service, not high-growth. It was simply Michelle as well as me in our garage developing rings and sending them out to consumers. We had actually appealed one thing. Our message sounded along with prospects.Michelle as well as I make a great crew. I think of tips, as well as she's the implementer. A considerable amount of our results goes to her creative mind. She names the rings and establishes people. She attaches the bands to clients. Explaining a ring exclusively as "eight-millimeter black" failed to cut it.Our company made bands from one-of-a-kind materials, such as Port Daniel's gun barrels or special steels. The business removed. Ever since, we've developed substantially. Our team right now have over 55 individuals in the Manly Bands loved ones. Concerning one-half of those are actually ring craftsmans that work in our recently obtained manufacturing shop in Utah.Bandholz: When did you get a producer?Ruggiero: About a year as well as a fifty percent ago. We had actually been their consumer for years, so we knew them effectively. Most of their organization was actually wholesale, which didn't rate of interest us-- going to mom-and-pop jewelry experts. They preserved their retail clients and also brand. Our experts got a number of their properties and also took over workers.Prompting a production group has actually been among the very best traits our team've performed. It is actually been unbelievable to head out certainly there and enjoy all of them create bands out of Fender guitar cords or metal from an M1 Abrams container.Bandholz: Just how performs in-house manufacturing effect marketing?Ruggiero: It is actually been actually massive. Taking a camera to the other side of the office and recording the crew using lathes to cut the metal poles or bourbon gun barrels in to bands creates unbelievable video clip. Our company have our video camera crew around regularly. Our team utilize that video footage on our social media sites and in our ads as well as newsletters. Our team try to advertise that considering that most companies in the men's ring space do not make. They go down ship or even order coming from overseas and afterwards ship it out. However our team wish it to last a lifetime and be actually something individuals may take pride in.Our team've possessed a ton of success along with our military heritage collection, where our experts resource unique army materials. We possess the M1 Garand rifle stock, the wood component, coming from War of the nations I. Seeing our crew placed that in the lathe and also cut a piece out for a band is remarkable.Our advertising for those bands speak about the past history, the soldiers, where the tool was made use of, and factors like that. My wife and I analyzed filmmaking in university. Our team utilize our abilities to educate and also tell a story. For instance, I lately got an email from a customer who discussed that his grandfather used to drive M1 containers. The customer talented some of those bands to his grandfather, and also they had rather a mental exchange. It behaves to aid customers connect with their past times as well as generate something meaningful.Bandholz: Where can folks buy a ring coming from you?Ruggiero: ManlyBands.com. We possess photos on Instagram, also. I'm on Twitter and also LinkedIn.